Thursday, May 24, 2007

Pepsico's Headquarters in US


Yes, sometimes bloggers do get lucky. I got a chance to visit the world headquarters of PepsiCo in US. This has to be one of the prettiest office campuses I have seen. Located about 31 miles from New York city is the HQ at Anderson Hill Road, Purchase, New York, USA. Yeah the city is actually called Purchase and is part of Westchester County.

Westchester County is marked in red in the map of New York state.



What amazed me was the sculpture garden which is an integral part of the PepsiCo campus. Named after Don Kendall the company's former Chairman and CEO of PepsiCo, the garden was designed to integrate architecture, landscape, and sculpture.

There are 45 large-scale pieces of bronze, marble, steel, nickel, resin, granite and spruce by 20th century artists. The whole surrounding is just so cool and green. The perfectly manicured gardens and the sculptures tucked away in various corners was lovely.


The one sculpture that is most often photographed is this one. These are all supposed to be the sculptures friends in real life who have been immortalized.

You don't need a ticket to visit the garden. It is open to the public and so just pack your bags and land up here. And yes if you wanted to let your dogs enjoy sculpture, bring them along - but on a leash (says the security guard).

Monday, May 21, 2007

Kurkure's new campaign - Chaitime Achievers

Ever thought a recipe with your fav snack can make you famous around the country?!! Well, trust the masti'khor' Kurkure brand to bestow this honour on its consumers. This summer, watch Kurkure get more innovative than ever as it awards the 'Best Kurkure recipe consumers' the distinction of being on over a million Kurkure packs across the country!!

This first of its kind campaign in India, launched in May aims at promoting versatile usage of Kurkure and is beginning to receive responses from eager consumers writing in with their most innovative preparations with this crunchy delight to teatime@kurkure.co.in and www.kurkure.co.in!

Powered by an exciting commercial showcasing crazy consumers trying to grab the 'Kurkure frame' - their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!!

Check out the commercial and rack your brains!!
I'm off to creating my most mast Kurkure recipe - want to team up? ;)

Chaitime masti bole toh Kurkure se bani winning recipes!!

Tuesday, May 01, 2007

Sharks (Southern) in the Backwaters of Kerala



Kerala is one the states in south India which is flanked by the Arabian Sea on the West and the Ghats mountain range in the East and criss crossed by 44 rivers, Kerala is referred to in tourism brochures as the "Venice of the East" and in a very popular ad campaign as "God's Own Country".

The Southern Sales team of FritoLay - or the "Southern Sharks" as they are called, decided to have a party to chill and celebrate. What could be a better option than to go to the lazy backwaters of Kerala. The lazy backwaters of Allapuzha (you have to ask someone from Kerala how to pronounce that), earlier known as Alleppey was the venue of choice.

The highlight of the evening was the recognition of the super achievers - the Platinum Award and the Ring of Honor winners were all invited with their spouse, kids (Please note proud baby in the picture)or parents. When the winner came on stage for their moment in the spotlight, there was a video of the spouse or parent which mentioned how proud they were of having a winner in the family.

In keeping with their name, the awards were named after one of the 360 species of sharks. So we met the "Goblin Shark", the "Mako Shark", the "Bonnethead Shark" and of course the "Shark of the Year".

Masti bole तो कुरकुरे